Federal judge Richard Clifton has stated that Ramar's actions had to be for the purpose of capitalizing on the name recognition and goodwill that San Miguel had developed among Filipinos, including those who had migrated overseas.

It was Ramar that registered the Magnolia mark with the trademark office in 1990 despite having NO AFFILIATION with the Philippine company. 

San Miguel today is legally prevented from selling its well-known Magnolia ice cream in the United States. Any "Magnolia Ice Cream" you see in the USA is manufactured by the Northern California company Ramar Foods, not San Miguel. 

This is a case of pure and blatant trademark piracy. 

The majority of Filipino American consumers assume that the Magnolia ice cream and meats they buy in stores in the United States must be related to the brand they or their parents grew up with in the Philippines. After all, they are seeing what is practically THE EXACT SAME LOGO that was Magnolia's logo for decades in the Philippines. In fact, that logo is still used on many products manufactured by San Miguel in the Philippines.

What Ramar Foods is doing is a violation of the right of consumers to be protected from brand-name confusion.

That a totally unrelated American company can get away with misleading consumers into thinking it is affiliated with a century-old Philippine company is a travesty.

Boycott Ramar Foods!

In the same vein, Ramar Foods did the same thing to the name of Pampanga's Best, a Philippine company that has been in business for decades in the Philippines. Because of Ramar's actions, the original Pampanga's Best of the Philippines cannot market their food to Filipinos in the United States. Any "Pampanga's Best" products you see in stores in the United States are made by Ramar WITHOUT the cooperation of the Philippine company.