Unilever is trying to bankrupt a small successful company that sells cruelty-free mayonnaise based on semantics. They do so because they are so big, and focused on cruel products. Time to end their ability to do such things.

"Unilever, the corporate overlord of Hellmann's and Best Foods mayonnaise brands, has filed suit against Hampton Creek, the innovative creator of the egg-free, sustainably made Just Mayo. Why? The corporation claims Just Mayo isn't actually mayonnaise (because it doesn't use eggs), so Hampton Creek is deceiving consumers. Meanwhile, Just Mayo has beaten Hellmann's in taste tests, and Unilever has admitted it's losing market share. Sounds like sour eggs, um, grapes." {borrowed from here}