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From the brand
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We are dedicated to providing top-quality gear and accessories for outdoor enthusiasts worldwide. With a passion for pushing the limits, exploration, and style, our athlete tested and approved products are designed to enhance your outdoor experiences.
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ON THE GO
Our approach hasn't changed: Build gear for the elements; the water, the mountains, and all the travels in between.
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BUILT TO SHRED
Whether it’s a groomed lineup of first tracks, Dakine’s lineup is packed with useful features and built to last season after season.
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Explore Dakine
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From the manufacturer
Dakine
Mission Statement
FROM THE WATER TO THE MOUNTAINSAND THE LIFESTYLE IN BETWEEN,CREATING TRUSTED EQUIPMENT FOR THERIDE OF YOUR LIFE.
DAKINE EXISTS TO ENABLE AND INSPIRE EVERY PERSON IN THE TRANSITION FROM EVERYDAY TO EPIC. OUR PURPOSE IS TO BUILD AN INCLUSIVE COMMUNITY THROUGH RIDER-DRIVEN EXPERIENCE.
Brand Pillars
Rider Driven
Product Enablers
Champion authenticity and progression by partnering with riders to build product and community, enabling more ‘best days’. Speak the language and foster the community. Use our team riders to inspire.
Trusted
Everyday to Epic
Remain committed to creating product that is purpose-built, durable, and thoughtfully designed for our global community by people who surf, snowboard, ski, mountain bike, windsurf and kiteboard.
Sustainability
Respect
Contribute to driving progression and purpose through sustainable product creation. Push beyond the status quo and look to the future. Our work here is never done, and we are committed to making sure it never.
Inclusivity
For Everyone
Bring more people in. Celebrate diversity in all its forms and champion inclusivity on the mountain, in the ocean, and between. Reject the concept that a person or a sport is defined by a ‘single story’.
