The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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UPC	639785332268
EAN	0639785332268
Country	U.S. and Canada
Category	Livres en anglais
Last Scan	Dec 7 2024 at 5:52 AM
GS1 Name	McGraw-Hill/A Division of The McGraw-Hill Companies
GS1 Address	1221 AVE OF THE AMERICAS NEW YORK NY 10020-1095 US
Description	This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. "The Dream Society" reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs.
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