Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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UPC	884874997808
EAN	0884874997808
Country	U.S. and Canada
Category	Advertising
Last Scan	Sep 2 2024 at 3:50 AM
Description	The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
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UPC 884874997808

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads