EAN 9780071703123

Advertising Media Planning, Seventh Edition

EAN 9780071703123
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EAN 9780071703123
Category Communications
Last Scan Aug 22 2024 at 7:17 AM
Description
Advertising Media Planning Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
Barcode EAN 9780071703123
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