Making the News: Politics, The Media, And Agenda Setting

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EAN	9780226065571
Category	Media Studies
Last Scan	Oct 2 2024 at 10:29 PM
Description	Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on "balloon boy"?
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