EAN 9780321859914

The Adobe SiteCatalyst Handbook: An Insider's Guide is devoted to teaching people how to use Adobe's industry-leading web analytics tool: SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture). While there are many general web analytics books available in the marketplace, there are none on Adobe SiteCatalyst and specifically on how to use SiteCatalyst to improve your website. The Adobe SiteCatalyst Handbook is designed to walk readers through the building blocks of SiteCatalyst, while at the same time providing real world examples of how the concepts being taught can be applied.