EAN 9780335203451

Higher education institutions are under increasing pressure to produce corporate and strategic plans, both for external audiences (such as funding bodies and other "partners") and for the internal purposes of setting and achieving goals. They are significantly dependent upon public investment and the expectations of public bodies as well as upon a fast-changing market for their products and services. David Watson sets out what strategic management can and should consist of in a modern, essentially democratic, university or college, and how to make it work.