Chief Culture Officer: How to Create a Living, Breathing Corporation

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EAN	9780465018321
Category	Popular Culture
Last Scan	Dec 6 2024 at 4:10 AM
Description	For too long, corporations have ignored culture - to their great disadvantage. In "Chief Culture Officer", anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans Levi-Strauss missed the hip hop trend. As rappers adopted baggy pants and gangster bling, Levi's remained above the fray.
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