EAN 9780465025787

Winning at New Products: Creating Value Through Innovation

EAN 9780465025787
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EAN 9780465025787
Category Geschäftsführung & Unternehmertum
Last Scan Jun 19 2023 at 10:16 AM
Description
Winning at New Products Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
Barcode EAN 9780465025787
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