EAN 9780470978627
The Business of Influence: Reframing Marketing and PR for the Digital Age
| EAN | 9780470978627 |
| Last Scan | Feb 6 2025 at 1:34 AM |
| Description |
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Business of Influence: Reframing Marketing and PR for the Digital Age Philip Sheldrake Author
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The Business of Influence: Reframing Marketing and PR for the Digital Age
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