EAN 9780749441807

Market Research in Practice: A Guide to the Basics

EAN 9780749441807
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EAN 9780749441807
Category Research
Last Scan Aug 12 2023 at 12:53 PM
Description
this guide describes the various tools and techniques available to market researchers. it offers practical advice and presents case studies to explain the principles of market research. chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation and sampling.
Barcode EAN 9780749441807
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