EAN 9780750655507

Leisure Marketing: A Global Perspective

EAN 9780750655507
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EAN 9780750655507
Last Scan Oct 22 2022 at 6:40 AM
Description
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
Barcode EAN 9780750655507
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