EAN | 9781451636369 |
MPN | A-203-372 |
Category | Brands & Corporate Identity |
Last Scan | Oct 7 2024 at 7:51 AM |
Description |
Experiential Marketing Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for.
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Barcode |
Experiential Marketing
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, R
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What is a 21st Century Brand?: New Thinking
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