EAN 9781451636369

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to your Company and Brands

EAN 9781451636369
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EAN 9781451636369
MPN A-203-372
Category Brands & Corporate Identity
Last Scan Oct 7 2024 at 7:51 AM
Description
Experiential Marketing Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for.
Barcode EAN 9781451636369
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