EAN 9781591845331
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
| EAN | 9781591845331 |
| Last Scan | May 24 2024 at 10:32 AM |
| Description |
All Marketers are Liars The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Market
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All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
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All Marketers Are Liars
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