EAN 9781591846277
Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
| EAN | 9781591846277 |
| Category | Marketing Management |
| Last Scan | Aug 8 2024 at 9:58 AM |
| Description |
Killing Giants Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps.
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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
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