EAN 9781845420215

Strategic Affiliate Marketing

EAN 9781845420215
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EAN 9781845420215
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Last Scan Nov 9 2024 at 6:03 AM
Description
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing.
Barcode EAN 9781845420215
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