Franchising: How Both Sides Can Win

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EAN	9781909818606
Category	Retail
Last Scan	Oct 1 2024 at 1:42 AM
Description	Shortlist: 2016 CMI Management Book of the Year Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems including Domino s Pizza, Dunkin Donuts, Haagen Dazs, Cafe2U, Snappy Snaps, Ramada Encore, and Burger & Lobster this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.
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